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Home » Marc Benioff’s Extraordinary Transformation
Cloud Wars Minute

Marc Benioff’s Extraordinary Transformation

Bob EvansBy Bob EvansMarch 6, 2023Updated:March 6, 20232 Mins Read
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Welcome to the Cloud Wars Minute — your daily news and commentary show, hosted by Cloud Wars Founder Bob Evans. Each episode provides insights and perspectives around the “reimagination machine” that is the Cloud.

This episode is sponsored by Acceleration Economy’s Digital CIO Summit, taking place April 4-6. Register for the free event here. Tune in to the event to hear from CIO practitioners discuss their modernization and growth strategies.

In this Cloud Wars Minute, Bob Evans comments on the launch of the transformed Marc Benioff, as the Salesforce CEO shared his new top priorities at the recent earnings call.

Highlights

00:35 — Salesforce’s Marc Benioff has been one of the drivers of the greatest growth market the world has ever known. Bob highlights the “extraordinary transformation of Marc Benioff” as he has led the company through a period of “sustained growth unrivaled by almost any other company in history.”

01:29 — At Salesforce’s fiscal Q4 earnings call last week, Benioff made it unmistakably clear that his priorities now include profits, margins, and productivity rather than how he previously emphasized growth.

Insights, Ideas, & Priorities from Cloud Wars Top 10 CEOs_featured
Guidebook: Cloud Wars Top 10 CEO Priorities

02:00 — Bob quotes Benioff from the earnings call: “Profitability is truly the number one strategy for the company. And it is my number one strategy as well.” In the call, he also outlined a four-point transformation plan that’s underway at the company:

  1. Short- and long-term restructuring of the company
  2. Improve profitability and productivity
  3. Prioritizing core innovations
  4. Establishing deeper and stronger relationships with shareholders

02:50 — However, Bob notes how Benioff left out customers from his list of top priorities. This is the launch by Salesforce of “Marc Benioff 2.0 — he has a lot of the same energy, same vigor, but he’s not talking about customers, not talking about growth, not about whipping the tails of its competitors in this market and boosting market share,” Bob notes. Rather, Benioff is talking about margins, profitability, and productivity.

03:34 — While these are important things to prioritize, it’s not what made Salesforce the company it is. Bob suggests that its competitors are going to see this new posture from Salesforce and “surge in.”

03:52 — Although it’s unclear what this will mean for customers, Bob still acknowledges how it’s not easy to make such a dramatic change at any point in your life. “He’s doing this because I think this is his child…It’s something that he feels so closely about.” Bob is hopeful that Marc Benioff will ensure that this is the right thing for customers.


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Bob Evans

Founder
Cloud Wars

Areas of Expertise
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  • Cloud
  • Digital Business
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Cloud Wars Founder Bob Evans actively analyzes the Cloud and AI categories through video reports, in-depth analyses, and interviews with the Cloud and AI market’s leaders and innovators. He’s also the creator of the Cloud Wars Top 10, a ranking and ongoing analysis of the world's most influential tech companies driving digital business and the digital economy. Bob is recognized as a world-class strategic communicator focused on emerging business strategy, disruptive innovation, and forward-looking leadership.

  Contact Bob Evans ...

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