Welcome to the Cloud Wars Minute — your daily cloud news and commentary show. Each episode provides insights and perspectives around the “reimagination machine” that is the cloud.
In today’s Cloud Wars Minute, I spotlight Google’s stunning 33x reduction in AI power consumption, what it means for the future of sustainable tech, and how bold innovation is driving the AI revolution forward.
Highlights
00:23 — Google says it has achieved a 33x reduction in power consumption for Gemini apps’ text prompts. A remarkable number. Google, rather than just saying, “Well, hey, we’re going to go invest all our money in getting as many users as we can, and we’ll deal down the road with some of the energy implications,” have said, “No—now is the time to do it.”
01:37 — Now it’s got a larger metric here that it uses for the total—what it calls carbon footprint—down by 44x. All of the details behind this have been released in a blog post by a couple of executives.
02:31 — Google has adopted a completely end-to-end approach to doing this, where it’s taking a look at all of the different technology up and down its stack that could have an input on this. And the data it’s collecting is going to give them a fantastic foundation to continue this effort into the future.The AI Revolution, we can safely say now, is not going to boil the Earth.
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03:42 — Several years ago, Google Cloud was number nine on the Cloud Wars Top 10. I’m not sure at the time why it was not number ten, but it had fantastic technology, but could not fully put that in the service of their customers. It was sort of like a mismatch. It’s harnessed it over the last several years, under Thomas Kurian, to be fully in service of what customers want and need.
04:44 — These breakthroughs by Google and Google Cloud, across the board (again, the details of this in the article coming up later today) show that there’s incredible potential to keep doing this. And I think it’s this power of innovation that says: Don’t be afraid of big ideas. Go after them. Dig into it. Try new approaches to it. There are better ways forward.
