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Home » Why Personalization Needs to Be in Your Business Strategy
Acceleration Economy Minute

Why Personalization Needs to Be in Your Business Strategy

Kieron AllenBy Kieron AllenDecember 13, 20221 Min Read
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In episode 16 of the Acceleration Economy Minute, Kieron Allen discusses the ways in which personalization is becoming a customer expectation.

Highlights

00:16 — Acceleration Economy analyst Toni Witt recently published an analysis on “How to Integrate Artificial Intelligence (AI) into the Customer Experience.” A core theme of Toni’s analysis was how AI provides personalization.

00:46 — Personalization — through AI or not — is becoming increasingly important and expected from customers. There are various ways to personalize the customer experience, such as:

  • Immersive technologies
  • Automation
  • Loyalty programs specific to customers
  • Developing community focus

02:37 — Through targeted, personalized efforts, companies can receive feedback from their customers on their products. Personalization is often neglected and should be included in considerations for business strategies for 2023.


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Analystuser

Kieron Allen

Cloud, AI, Innovation
Cloud Wars analyst

Areas of Expertise
  • Business Apps
  • Cloud
  • Cybersecurity
  • Data
  • LinkedIn

Kieron Allen is a Cloud Wars Analyst examining innovations in, and the future impact of, the latest AI, cloud, cybersecurity, and data technology developments. In his ongoing analyses and video reports, Allen focuses on the platforms, applications, people, and ideas that will mold our digital future. After serving as the Online Editor for BBC Sky at Night Magazine and as the Editorial Assistant for BBC Focus Magazine, Kieron became a freelance journalist in 2015 where his focus on the business technology market became a key passion. Kieron partners with technology start-ups and organizations that share his interests in science, social affairs, non-profit work, fashion and the arts.

  Contact Kieron Allen ...

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