In this moment, excerpted from the Generative AI Digital Summit event, which took place on May 25, Acceleration Economy practitioner analyst Scott Vaughan talks about how generative AI can impact marketing and other types of applications by automating.
Highlights
00:08 — Generative AI is “blowing up” go-to-market and marketing strategies, personalization, and more, Scott says.
00:14 — The biggest opportunity is on personalization and making better connections. Yet, things are going to be chaotic for a while because a lot of the teams that we’re talking to that are using AI in that context are excited about the automation, the speed, and everything they can do to automate processes.
00:36 — The challenge is that companies and people could lose some of that creativity and that edge in this process if they over-automate. Scott recently moderated a marketing roundtable in which participants were talking about ads and SEO, and these types of applications are great for automation.
00:50 — But the real win is when people take the next step from data to insights and intelligence using the power of AI and machine learning. Everybody is “pumped” about the automation.
