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Home » The Real Generative AI Win: Moving From Data to Insights and Intelligence
AI and Copilots

The Real Generative AI Win: Moving From Data to Insights and Intelligence

Scott VaughanBy Scott VaughanJune 5, 20231 Min Read
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In this moment, excerpted from the Generative AI Digital Summit event, which took place on May 25, Acceleration Economy practitioner analyst Scott Vaughan talks about how generative AI can impact marketing and other types of applications by automating.

To hear practitioner and platform insights on how solutions such as ChatGPT will impact the future of work, customer experience, data strategy, and cybersecurity, make sure to register for your on-demand pass to Acceleration Economy’s Generative AI Digital Summit.

Highlights

00:08 — Generative AI is “blowing up” go-to-market and marketing strategies, personalization, and more, Scott says.

00:14 — The biggest opportunity is on personalization and making better connections. Yet, things are going to be chaotic for a while because a lot of the teams that we’re talking to that are using AI in that context are excited about the automation, the speed, and everything they can do to automate processes.

Insights into the Why & How of AI & Hyperautomation's Impact_featured
Guidebook: Insights Into the Why and How of AI and Hyperautomation’s Impact

00:36 — The challenge is that companies and people could lose some of that creativity and that edge in this process if they over-automate. Scott recently moderated a marketing roundtable in which participants were talking about ads and SEO, and these types of applications are great for automation.

Which companies are the most important vendors in AI and hyperautomation? Check out the Acceleration Economy AI/Hyperautomation Top 10 Shortlist.

00:50 — But the real win is when people take the next step from data to insights and intelligence using the power of AI and machine learning. Everybody is “pumped” about the automation.


Looking for real-world insights into artificial intelligence and hyperautomation? Subscribe to the AI and Hyperautomation channel:

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Analystuser

Scott Vaughan

CMO/SaaS Executive
Growth Accelerator

Areas of Expertise
  • AI
  • Chief Marketing Officer
  • Cloud
  • Go to market strategy
  • Website
  • LinkedIn

Scott Vaughan is a Cloud Wars analyst focusing on the Chief Marketing Officer and marketing’s role and contribution to this massive business movement. He shares his perspective, ideas, and examples of what marketing is and can do to drive impact at a time when the pace of change is rampant and the stakes are high for companies and employees alike. Scott is a B2B CMO and go-to-market leader with a belief in collaboratively building business, expanding markets, accelerating growth, and developing impactful teams that create value. He continuously evolves his GTM playbook as the B2B buying-selling process changes because marketing must change with it. As a B2B CMO, Scott has learned that creating scalable companies and revenue starts with impactful GTM strategies that exploit big market shifts, like the Cloud Wars movement, bullseye customer pains (realized or not), crafting and delivering high-impact programs, and being accountable to measurable goals and metrics.

  Contact Scott Vaughan ...

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