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Home » ServiceNow and AWS Collaborate to Speed GenAI Product Delivery
AI and Copilots

ServiceNow and AWS Collaborate to Speed GenAI Product Delivery

Kieron AllenBy Kieron AllenDecember 13, 2024Updated:December 13, 20243 Mins Read
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ServiceNow and AWS have announced an expansion of their existing strategic collaboration with a new connector that they hope will accelerate AI‑powered business transformation across the enterprise.

The new connector enables users to leverage multimodal models created and fine-tuned on Amazon Bedrock for GenAI workflows on ServiceNow’s Now Platform. Connecting Amazon Bedrock models with ServiceNow will allow organizations to expedite the development and deployment of GenAI products.

Furthermore, the connector provides users with a choice of third‑party models that can be selected based on the needs of each workflow.

“We are committed to empowering our customers with the industry’s best tools and resources by leveraging AWS Marketplace to build, deploy and scale GenAI,” said Chris Grusz, Managing Director of Technology Partnerships, AWS. “Working with ServiceNow, we’re helping our enterprise customers accelerate GenAI deployments and get the most value out of their cloud investments.”

Extended Integrations on AWS Marketplace

ServiceNow has also announced the availability of new offerings in AWS Marketplace. ServiceNow Security Incident Response integration with AWS Security Hub is a new integration that enables users to create security incidents in SecOps on the Now Platform, automatically leveraging security data from the AWS Security Hub. Once resolved, incident response data is updated in AWS Security Hub.

Furthermore, integrating Amazon Business Procurement with ServiceNow Procurement Operations enables users to gain better visibility into core procurement areas. These include approved suppliers, purchase requests, price changes, order confirmation, and shipping notifications.

“Our partnership with AWS is accelerating business transformation for our joint customers,” said Paul Fipps, president of Strategic Accounts at ServiceNow. “More than ever before, organizations demand integrated, end‑to‑end solutions that enhance user experiences and optimize technology investments.

“Together, ServiceNow’s GenAI workflows and AWS’s next‑gen cloud capabilities deliver on that promise.”

The collaborative efforts being undertaken by ServiceNow and AWS have already impacted customers. “Leveraging the ServiceNow for AWS offering directly supports our mission to accelerate business outcomes,” said Ed Macosky, Chief Product and Technology Officer at Boomi. “This collaboration enables us to harness the full power of AI, streamline our workflows, and enhance digital experiences across our organization. We are not only realizing significant cost savings but also transforming our GenAI workflows to drive innovation.”

With these expanded integration capabilities, more customers will be able to quickly realize the benefits of GenAI. In a rapidly evolving landscape where competitive advantages are at stake, the speed of deployment becomes a crucial factor for businesses.

ServiceNow and AWS are collaborating to deliver joint solutions that will help companies accelerate the time it takes to build and launch GenAI workloads. That’s a big potential win for customers of the two companies.


AI Agent & Copilot Summit is an AI-first event to define opportunities, impact, and outcomes with Microsoft Copilot and agents. Building on its 2025 success, the 2026 event takes place March 17-19 in San Diego. Get more details.

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Kieron Allen

Cloud, AI, Innovation
Cloud Wars analyst

Areas of Expertise
  • Business Apps
  • Cloud
  • Cybersecurity
  • Data
  • LinkedIn

Kieron Allen is a Cloud Wars Analyst examining innovations in, and the future impact of, the latest AI, cloud, cybersecurity, and data technology developments. In his ongoing analyses and video reports, Allen focuses on the platforms, applications, people, and ideas that will mold our digital future. After serving as the Online Editor for BBC Sky at Night Magazine and as the Editorial Assistant for BBC Focus Magazine, Kieron became a freelance journalist in 2015 where his focus on the business technology market became a key passion. Kieron partners with technology start-ups and organizations that share his interests in science, social affairs, non-profit work, fashion and the arts.

  Contact Kieron Allen ...

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