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Home » Process Mining Battleground Highlight: Celonis Co-CEO Alex Rinke On Macroeconomic Factors
AI and Copilots

Process Mining Battleground Highlight: Celonis Co-CEO Alex Rinke On Macroeconomic Factors

Tom SmithBy Tom SmithAugust 1, 2023Updated:August 3, 20231 Min Read
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Welcome to this highlight from the Acceleration Economy Process Mining Battleground, which features five leading vendors (Apromore, Celonis, mindzie, SAP Signavio, and UiPath) answering five critical questions from today’s executive buying committee. In this segment, Celonis co-CEO Alex Rinke discusses process mining in the context of macroeconomic factors.

Highlights

00:10 —The C-suite has shifted from a focus on growth at all costs in a “free-money” (ultra low interest) environment to a higher focus on efficiency, Rinke says. Productivity and efficiency have advanced from a top 10 priority two to three years ago to a top 3 priority today. In fact, productivity and efficiency is often the No. 1 priority.

Watch on Demand: how top process mining vendors stack up

00:55 — The high dollar savings and ROI that customers can achieve are driving adoption of Celonis software, in line with this focus on efficiency. Rinke says there isn’t a macroeconomic environment in which Celonis would be more relevant.

—

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Tom Smith

Editor in Chief, analyst, Cloud Wars

Areas of Expertise
  • AI/ML
  • Business Apps
  • Cloud
  • Digital Business

Tom Smith analyzes AI, copilots, cloud companies, and tech innovations for Cloud Wars. He has worked as an analyst tracking technology and tech companies for more than 20 years.

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