In this preview of the ServiceNow Knowledge24 Event — taking place May 7-9 in Las Vegas — Kieron Allen talks to Erica Volini, senior vice president, global partnerships and channels, ServiceNow, about the pivotal role of partners and innovation in driving the success of ServiceNow and its ecosystem.
Highlights
Partner Pavilion & Innovation (00:41)
Knowledge is ServiceNow’s biggest event of the year. It’s important that partners are front and center. The week kicks off with a celebration of partners who have received global awards. There are over 77 global awards this year, across 47 different partners.
The centerpiece is the Partner Pavilion. ServiceNow wants to bring together its partners and customers. Customers will experience Partner Finder, a key way to navigate the ecosystem and find the best partner. There will also be a series of kiosks and meeting rooms at Knowledge, so that partners can meet with customers. Next to the Partner Pavilion is the Partner Innovation Summit zone.
Customer-Centric Sessions (02:35)
Volini is doing two sessions for customers in which she will talk about the ServiceNow ecosystem. Time has been carved out on the last day of Knowledge for ServiceNow partners to get certified in GenAI. Partners can go through a three-hour certification. For the first time, there will be personalized guides for attendees, both online and in person, that tell them exactly where to go.
Co-Creating with Gen AI for ServiceNow’s Future (04:35)
Knowledge will have major focus on putting GenAI to work for people. There are going to be 500 customer breakouts at Knowledge. ServiceNow has thousands of partners certified on GenAI. It’s encouraging partners to build GenAI use cases right now because there are so many incredible opportunities across every single part of its platform. There’s a financial incentive to sell GenAI to customers for its partners.
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ServiceNow wants partners to be co-creating. In fact, Volini says, it ran a hackathon in India last month around GenAI, to get its partners to develop those kinds of use cases and understand the power of the GenAI technology and the ServiceNow difference.
Partner-First Revolution (06:03)
There’s a big shift happening at ServiceNow to a more partner-centric model, she says. “It’s no longer ‘we sell, partners deliver,’ it’s ‘we sell more with partners.’ . . . We will do nothing without our partners moving forward.”
She is tracking how much revenue its partners are sourcing for it. As it expands beyond the CIO to other buyer personas like the head of HR and the head of procurement, the company is seeing that it needs partners to credentialize it. As it expands, it’s a perfect opportunity for partners to leverage their incredible relationships, depth of expertise, and credentials to say to customers, “Hey, we can help you transform, and the best platform to do it with is ServiceNow.” Volini expects this shift only to continue.
Explore Opportunities at Knowledge (08:39)
Volini encourages people to go to the expo floor and check out the Partner Pavilion and next to it, the Partner Innovation Zone, and next to that, the stage where she will be doing the session for customers. It’s all together. Find that area. That’s where her team will be, and they’re going to drive as many customers there as possible to interact with partners. Partners, she can’t wait to see you there.
