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Home » How Clari Solves ‘Intractable’ Sales and Revenue Visibility Issues With Generative AI Platform
AI and Copilots

How Clari Solves ‘Intractable’ Sales and Revenue Visibility Issues With Generative AI Platform

Bob EvansBy Bob EvansMay 26, 20232 Mins Read
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In this moment, excerpted from the Generative AI Digital Summit event, which took place on May 25, Clari VP of Product Phil Cooper explains how the company’s RevGPT technology helps sales and revenue teams be more productive.

To hear practitioner and platform insights on how solutions such as ChatGPT will impact the future of work, customer experience, data strategy, and cybersecurity, make sure to register for your on-demand pass to Acceleration Economy’s Generative AI Digital Summit.

Highlights

00:20 — Cooper notes that he’s been in the machine learning (ML) and data markets for a long time and Clari is looking to solve a problem that has been intractable: summarization is quite hard and RevGPT “absolutely nailed it.” (Summarization, in the form of what Clari calls Smart Summaries, provides instant recaps of revenue-critical calls and automatically helps revenue teams execute follow-up actions.)

00:39 — The Clari technology introduces “loads of fantastic predictive techniques” that help leaders gain a view into the “up level” when it comes to engagement with an account, providing the big picture for a chief revenue officer, or CRO, to see what’s going on.

00:56 — Then there’s the ability to provide the next piece of advice that can be given to a rep in the course of a call. Rather than applying brute force, it could recommend three battle cards a rep could use, including nuanced options that the AI has generated and it’s figured out when to surface those to the user.

01:28 — This functionality provides a huge productivity gain, creating a good “stub” from the machine after which a salesperson can add their color commentary before sending.


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Cloud Wars Founder Bob Evans actively analyzes the Cloud and AI categories through video reports, in-depth analyses, and interviews with the Cloud and AI market’s leaders and innovators. He’s also the creator of the Cloud Wars Top 10, a ranking and ongoing analysis of the world's most influential tech companies driving digital business and the digital economy. Bob is recognized as a world-class strategic communicator focused on emerging business strategy, disruptive innovation, and forward-looking leadership.

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