There are 2 main types of marketing lists you can create in Microsoft Dynamics – Static and Dynamic. We covered how you create a static marketing list and this time we are going to switch gears and go over an example of dynamic marketing.
Dynamic marketing lists are extremely useful when you want the list to automatically update based on the filter criteria you set. So as new leads and contacts meet the criteria, or no longer meet the criteria, they are automatically added or removed from the list.