In Part 3 of this CIO guide to “getting a seat at the table,” Kenny and Wayne explain why IT execs must interact with CXOs and all levels of the organization to better effect digital transformation.
Search Results: digital marketing (543)
In Episode 14 of the Growth Swarm podcast, John Siefert, Bob Evans, Tony Uphoff, and Scott Vaughan discuss the growth of the massive manufacturing industry and why cloud companies want a part of it, as well how technology — everything from digital twins and the Metaverse to AI and image recognition — accelerates this growth.
Under-35-year-old native digitals will destroy the S&P 500, which isn’t ready to recruit, train, or develop them. That’s one provocative takeaway from the Cloud Wars Expo fireside chat with Christopher Lochhead and Christian Anschuetz.
Prepare to collaborate with the next generation of CXOs — the digital natives who grew up with technology being a part of everyday life.
New research underscores the importance of tech skills and culture in driving change — and shows how often projects can go wrong.
Enfoque su esfuerzo en los KPIs relevantes que dirigen la nueva economía digital. El cliente será la prioridad y las métricas de su entorno.
In today’s world, expense control and doing what you’ve always done isn’t enough: businesses need to grow, innovate, build, expand. Sponsored by ASUG.
Elon Musk’s questions about fake Twitter accounts have triggered a deeper examination of digital ad fraud. Could this result in digital ad buyers finally saying enough?
As the Metaverse continues to advance the virtual world, digital twins are enabling the development of real-world use cases.
In this Growth Swarm, the team chats about the challenges and opportunities of sales as the role has changed in a digital-first world.
To compete in the acceleration economy, businesses need to be able to define these key digital metrics that will be important in the future.
The hottest cloud company in the world, Google Cloud, been growing in the high 40s to low 50s all throughout the year. The just signed a strategic partnership with a company called Optimizely.
Businesses and brand leaders are looking into the potential that the Metaverse has as a platform for marketing.
CFOs are becoming more involved beyond their traditional roles. These two priorities could propel CFOs to have an even greater digital influence.
In today’s customer-first era, customer satisfaction is no longer based on how good (or economical) your product is; it is…
Aligning the Sales-Marketing relationship may be the key to gaining more customers and maximizing revenue generation.
In a data-driven, digital-first world, “trust” and “transparency” are essential to every strategy, touchpoint, system, policy, and process.
Nearly 70% of CEOs believe chief marketing officers should be leading revenue growth – is your department prepared for this…
Executive collaboration is an underutilized strategy. Explore three ways these CMO-CXO relationships can focus on creating value together.
In this Back @ IT podcast, Scott Vaughan, CMO, joins me and shares how marketers should let go of the old notion that they are in control in a consumer-centric accelerated economy