Scott Vaughan explores how retail marketers are tapping into cloud-powered applications and integrations to drive tailored experiences and revenue.
Search Results: digital marketing (545)
Bob Evans spotlights an inspiring LinkedIn post by SAP exec Julia White on navigating economic uncertainty.
In a recent LinkedIn video, the SAP Chief Marketing and Solutions Officer discussed why establishing strong digital capabilities is essential in the face of economic headwinds.
In this Fireside Chat, Christopher Lochhead, Christian Anschuetz, and Bob Evans discuss native digitals and leadership in the Cloud Wars.
Analyst Scott Vaughan offers strategies and advice for go-to-market leaders who may find themselves adrift during these uncertain economic times.
Innovar tecnológicamente require de socios. La interacción con un socio se basa en una relación de muto beneficio, no una transacción.
Scott Vaughan speaks with strategist Kathleen Schaub about ‘customer value squads,’ which help sales and marketing teams be more nimble and focus on customer needs.
In today’s acceleration economy, you need partners who are able to keep up with technology and innovate. Janet Schijns explains how and where to find them.
La transformación digital ofrece enormes posibildades en un entorno de marketing B2B que las empresas deben incorporar como parte estratégica.
Scott Vaughan extracts the top takeaways from B2B demand generation provider Activate’s sixth annual ‘State of Demand Gen’ research report.
Omnichannel is no longer a “nice to have.” It’s a requirement. Scott Vaughan shares essential approaches for B2B sales in particular.
In this Cloud Wars Expo Moment, Robert Merlo shares how SAP applications helped a mining company save money through better employee management
Walmart’s Roblox-centered Metaverse strategy is just the latest indicator that the company sets a digital innovation pace for others to follow.
No matter what kind of CXO you are, you must be open to and proactive about change to successfully digitize an organization.
In this Cloud Wars Expo Moment, excerpted from the Cloud ERP education sessions, Indy Bains explains how the pandemic influenced companies to rethink technology’s role and accelerated digital transformation.
Virtual influencers are becoming a widely popular form of marketing among digital natives. Kieron explores the pros and cons of this trend.
In Cloud Wars Horizon Minute, Ep. 50, Tom Smith discusses the big-box retail giant’s customer-centric tech leadership with a slew of new partners, as well as updated store, website, and app integrations.
Automation of everything from vaccine distribution to manufacturing to hiring is paying big dividends. Our analysts share their perspectives.
John Siefert and Tom Smith speak with IBM’s Hillery Hunter, who co-authored a recent report that asserts the company’s leadership in defining requirements for measurable business success in cloud and digital transformation projects.
Aiming to digitize the ecosystem to boost yields, lower costs, and deliver predictive insights, the India-based software developer launches the first ag industry cloud.