Remarks from Microsoft’s EVP and CMO Chris Capossela in late 2018 shed light on Microsoft’s marketing strategy going into 2019.
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Earlier this year, SAP and CEO Bill McDermott issued a blunt challenge to CRM kingpin Salesforce.com by launching C/4HANA.
Tony Uphoff, President & CEO of Thomasnet.com, a company that’s the leading platform for product sourcing, supplier selection & actionable information.
In today’s blindingly fast world of digital business, it’s no longer enough for every business to become a software business they must become an AI company.
Walmart has commited to massive 5-year cloud deal with Microsoft that extends the two companies’ existing partnership, accelerating digital transformation.
Microsoft decides to become a global community powerhouse via the acquisitions of LinkedIn two years ago and GitHub last week.
As competition among top cloud vendors intensifies, cloud customer success is rapidly emerging as strategic differentiator more important than snazzy tech.
Top executives at Microsoft, SAP and Oracle recently pledged to make customer success, not satisfaction or loyalty, their biggest priority in 2018.
Microsoft’s Executive VP and CFO Amy Hood offers remarkable insights into why everything in Redmond seems to be humming along beautifully these days.
The person most responsible for Microsoft’s extraordinary turnaround and near-miracle reversal is Satya Nadella, my Cloud Wars CEO of the year for 2017.