We humans have been on this planet for a long time now and are still trying to understand how we think and why we act a certain way. We continue to be contentious, thoughtful, kind, adaptable, and more. More and more the technology we create and use, and our efforts to compete in this acceleration economy only highlight how much humans are involved.
The great advances in AI, machine learning, and cloud computing are truly amazing. But humans continue to amaze as well with creativity, ideation, diversity, and passion. However, at the core, we all function with “primal brains” that influence how we think and act.
To make sense of this, I’m joined by Tim Ash, best-selling author, and authority on evolutionary psychology and digital marketing.
Highlights
03:06: Tim highlights his book called “Landing Page Optimization” which has been translated into 6 languages. He then outlines the premise of his latest book “Unleash Your Primal Brain“.
04:43: Humans have a natural “instant gratification” component. This is notion is factored heavily into social media app and marketing efforts to grab our attention.
07:19: A retail environment study was conducted to see how the kind of music playing would impact people’s purchase decisions for wine. This surfaced how easily people are influenced by their environment.
You need to look at how people think and make decisions. And if you want to apply that in business or marketing, then you can say, how does that brain that we have, and isn’t changing, apply or is influenced by technology?
10:53: None of us is an island. Humans are made to be hyper-social and communal and this is reflected by our cultural beliefs.
14:52: Some companies try to be non-confrontational, but when companies actually have a clear point of view and stand for something, this becomes a magnet for attracting people. People that care about your values and beliefs.
16:58: Leaders and organizations need to be telling the stories that reinforce their values. This will attract the audience of customers and be reflected by the employees of the company.
20:58: When companies are honest and connect through storytelling, they will share what failed, what didn’t work, how you can learn and act from it, and how it affected you.
22:04: Tim’s book is an effort to level the playing field with big corporations that are using artificial intelligence and algorithms.
Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages).
Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.
