This episode is brought to you by the Cloud Wars Expo. This in-person event will be held from June 28th to 30th at the Moscone Center in San Francisco, California.
Highlights
00:47 — Carmaker, Nissan just launched a new electric vehicle (EV), the Sakura. It’s a small electric minicar aimed at the Japanese market.
01:20 — It was launched digitally, in the Metaverse, and physically. A number of commentators have noted that perhaps a Metaverse launch wasn’t the most clever idea for Nissan. Why? Because the car isn’t aspirational enough.
02:27 — If brands are looking to branch out in the Metaverse as it is today, they will need to make sure that the products they launch have an air of glamour; the products need to be inspirational. And if they’re not, they won’t gain the intended traction.
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