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Home » My Metaverse Minute Episode 20: Is More Work Needed Before Launching Luxury Brands in the Metaverse?
My Metaverse Minute

My Metaverse Minute Episode 20: Is More Work Needed Before Launching Luxury Brands in the Metaverse?

Kieron AllenBy Kieron AllenMarch 2, 2022Updated:July 27, 20222 Mins Read
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Acceleration Economy Metaverse

Highlights

00:13 — Dolce and Gabbana, a huge globally recognized fashion house, revealed that it will be releasing a series of NFTs called ‘DGfamily boxes.’ These will serve as a tiered membership scheme for users in the Metaverse.

00:43 — This is one of the first luxury brands to be involved in a project such as this. Of course, countless companies have jumped on the NFT bandwagon, but D&G specifically said that they want to focus this NFT project on the Metaverse space.

01:00 — As a fashion label, D&G is very much focused on aesthetics, much like other luxury labels and luxury goods companies.

01:25 — The Metaverse, as it stands, is a little bit sketchy in terms of graphics. It’s in the early days of these platforms. So, how well will a luxury brand that’s focused on aesthetics be welcomed?

01:44 — Is this the right time to be launching something like this or do we need more development into the graphical side? Or, could this step push developers focusing on graphics to really get a move on and start developing spaces that focus entirely on that aesthetic?

02:06 — Obviously, usability is always going to come into it. By bringing in more luxury brands, such as D&G, perhaps aesthetics will prove to be important.


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Analystuser

Kieron Allen

Cloud, AI, Innovation
Cloud Wars analyst

Areas of Expertise
  • Business Apps
  • Cloud
  • Cybersecurity
  • Data
  • LinkedIn

Kieron Allen is a Cloud Wars Analyst examining innovations in, and the future impact of, the latest AI, cloud, cybersecurity, and data technology developments. In his ongoing analyses and video reports, Allen focuses on the platforms, applications, people, and ideas that will mold our digital future. After serving as the Online Editor for BBC Sky at Night Magazine and as the Editorial Assistant for BBC Focus Magazine, Kieron became a freelance journalist in 2015 where his focus on the business technology market became a key passion. Kieron partners with technology start-ups and organizations that share his interests in science, social affairs, non-profit work, fashion and the arts.

  Contact Kieron Allen ...

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