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Home » My Metaverse Minute Episode 16: Can Manchester City Football Club and Sony Win the Game with Virtual Crowds at Metaverse Stadiums?
My Metaverse Minute

My Metaverse Minute Episode 16: Can Manchester City Football Club and Sony Win the Game with Virtual Crowds at Metaverse Stadiums?

Kieron AllenBy Kieron AllenFebruary 24, 2022Updated:February 24, 20222 Mins Read
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Acceleration Economy Metaverse

Highlights

00:06 — Machester City Football Club, a major club in the English Premier League, has announced that it will be building the first football stadium within the Metaverse with the help of Sony.

00:21 — The stadium promises to be colossal—far, far bigger than their existing Etihad stadium located in the real world. More fans will be able to see live football matches as well as contribute to the team’s success. While this is a great step forward, is it too soon?

00:41 — Let’s make a comparison: If you go to a live concert, you will see someone performing on a stage. Your focus is entirely on that person—it’s on their music and what they’re doing in their performance.

00:53 — A football match is very different. The factors that really make the experience are the other football fans, the atmosphere within the football stalls that the game its guts. These are reasons why people physically go to football games rather than watch them on television.

01:18 — This might be too soon in the Metaverse, as there isn’t yet the ability to replicate the atmosphere that encapsulates the full experience. Should we think of ways to replicate that atmosphere before introducing something like this?

01:37 — There are some ways that these experiences can be achieved, such as having greater interaction with other football fans. Using mixed reality can be used for fans to stand up or embrace a fellow fan when your team scores a goal. Another idea could be mapping certain facial features to express emotions in the Metaverse.

02:03 — Taking fan interactions a step further, the football atmosphere could be developed by enabling fans to do things in the virtual stadium that they can’t do in real life. For example, fans could have the ability to fly through the stadium in the middle of the game or zigzag between players on the pitch. Is this a possibility? These considerations need to be taken into account because these interactions aren’t available yet.


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Analystuser

Kieron Allen

Cloud, AI, Innovation
Cloud Wars analyst

Areas of Expertise
  • Business Apps
  • Cloud
  • Cybersecurity
  • Data
  • LinkedIn

Kieron Allen is a Cloud Wars Analyst examining innovations in, and the future impact of, the latest AI, cloud, cybersecurity, and data technology developments. In his ongoing analyses and video reports, Allen focuses on the platforms, applications, people, and ideas that will mold our digital future. After serving as the Online Editor for BBC Sky at Night Magazine and as the Editorial Assistant for BBC Focus Magazine, Kieron became a freelance journalist in 2015 where his focus on the business technology market became a key passion. Kieron partners with technology start-ups and organizations that share his interests in science, social affairs, non-profit work, fashion and the arts.

  Contact Kieron Allen ...

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