Highlights
01:27 — Fashion house, Giuseppe Zanotti, recently released an interesting story. The luxury footwear brand has just released a digital edition of its Cobra trainers.
02:02 — These Cobra trainers are bright green and have a snake snaking around the bottom. The digital version of the trainers is a direct-to-avatar product.
02:43 — What I think is very engaging about this is the opportunity that it opens up for digital trends to exist independently from their IRL alternatives.
03:16 — When looking at fashion, luxury brands, or any products involving the Metaverse, we look at how they correspond with real life. We look at how physical items are brought into the Metaverse and represented digitally.
03:32 — However, it looks like trends could change. Could we see brands developing trends in the Metaverse that exist solely within the Metaverse? Could there be new fashions and new influencers appearing that work solely within the Metaverse and not in real life?
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