My Metaverse Minute

My Metaverse Minute Ep 39: Metaverse Based Nikeland Get’s 6.7 Million Visitors

Kieron AllenBy 1 Min Read

Highlights

01:21 — In the latest news from Nike, figures for their flagship store in the Metaverse are outstanding. In just five months, 6.7 million people have visited Nikeland in Roblox.

01:52 — Could the Metaverse-first approach be the right approach for large corporations, like Nike, before opening real-world retail stores?

02:02 — In 2021, Nike opened 1,048 physical retail locations worldwide. So, is the news coming from Nike a catalyst for a Metaverse-first approach? Will opening new Metaverse spaces instead of looking to new retail venues increase profits and the company’s visibility?

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Analystuser

Kieron Allen

Cloud, AI, Innovation
Cloud Wars analyst

Areas of Expertise
  • Business Apps
  • Cloud
  • Cybersecurity
  • Data

Kieron Allen is a Cloud Wars Analyst examining innovations in, and the future impact of, the latest AI, cloud, cybersecurity, and data technology developments. In his ongoing analyses and video reports, Allen focuses on the platforms, applications, people, and ideas that will mold our digital future. After serving as the Online Editor for BBC Sky at Night Magazine and as the Editorial Assistant for BBC Focus Magazine, Kieron became a freelance journalist in 2015 where his focus on the business technology market became a key passion. Kieron partners with technology start-ups and organizations that share his interests in science, social affairs, non-profit work, fashion and the arts.

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