In Episode 163 of My Metaverse Minute, Kieron explains how Chipotle is entering the Metaverse by providing virtual menu items with real-life incentives.
This episode of My Metaverse Minute is sponsored by Community Summit North America, the largest independent gathering of the Microsoft Business Applications ecosystem taking place October 10-13 at the Gaylord Palms in Orlando, Florida. With 500+ Dynamics 365 & Power Platform sessions and more than 300 speakers, this event is a must-attend for Microsoft customers. Visit summitna.com for more details.
Highlights
00:40 — The restaurant chain, Chipotle, is launching a new product in real life (IRL) and for the first time in the Metaverse, too. The product is being launched in its grill simulator, which is a game available on the Roblox platform.
01:07 — The first 100,000 users who complete the simulation, which involves digital tasting using a digital fork, will receive the actual menu item in real life. Kieron considers this to be a brilliant use of Metaverse technology.
01:58 — Chipotle is combining the Metaverse and real life together without overstepping the mark or trying too hard with Metaverse experimentation. It’s using gamification in a good way.
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