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Home » Why CFOs Who Leverage Tech for Growth Will Thrive in Looming ‘Golden Age’
CXO Minute

Why CFOs Who Leverage Tech for Growth Will Thrive in Looming ‘Golden Age’

Tony UphoffBy Tony UphoffFebruary 16, 2023Updated:April 13, 20232 Mins Read
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AE Leadership

In episode 52 of the CXO Minute, Tony Uphoff explains why the role of the CFO is transitioning and defines four driving factors of the transformation.

This episode is sponsored by Acceleration Economy’s Digital CIO Summit, taking place April 4-6. Register for the free event here. Tune in to the event to hear from CIO practitioners discuss their modernization and growth strategies.

Highlights

00:38 — Digital transformation is impacting every industry and company in the world. However, digital transformation is also impacting nearly every job function in the world — especially that of the Chief Financial Officer (CFO).

01:04 — The role of the CFO is going through an accelerated transformation. Gone are the days of the CFO being a financial gatekeeper, ensuring a company’s finances are in good shape. Tony notes that there are several reasons for this:

  • Digital transformation accelerated by the pandemic
  • Business technology
  • The pace of change has drastically accelerated
  • Need to operate with incomplete data

01:35 — Business technology has shifted from being a “cost center that CFOs” accounted for to “the center of customer revenue and operational success.” Today, CFOs must be “fluent” in the impact of technology and how it can affect overall business strategy.

02:56 — The accelerated pace of change means that CFOs are emerging from their “back office roles” to “valued strategists” in their companies.

03:11 — Business leaders must be able to act and react based on partial or incomplete data. Today’s business environment no longer allows business leaders the “luxury of waiting until they have 100% of their data.” CFOs are actively involved in decision-making and are increasingly doing so with incomplete data.

04:01 — Tony argues that “we are entering a golden age for CFOs,” particularly those that understand how to harness the power of technology to run, grow, and scale their organizations.


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Tony Uphoff

CEO
Pipeline360

Areas of Expertise
  • AI
  • Board Strategy
  • Cloud
  • LinkedIn

Bringing his experiences as a 5x CEO, Tony provides a leadership analyst perspective to Cloud Wars. He’s an award-winning technology, data, digital media and marketing services executive specializing in transformative leadership of companies, cultures, people, and organizational performance. As an industry thought leader and an expert on the digital industrial economy, Tony is regularly quoted in The Wall Street Journal, Forbes, Business Insider, and other top media brands. He advises senior management and boards of media, marketing, and technology companies as the CEO and founder of Uphoff Management Advisory, LLC. He serves as a Trustee of Linfield University and a mentor at MuckerLabs accelerator. Additionally, Tony has been a Senior Advisor to the CEO and executive team at Xometry, a publicly traded, on-demand manufacturing marketplace. In December 2021, he led the turnaround, growth, and successful sale of Thomasnet.com to Xometry for $300 million.

  Contact Tony Uphoff ...

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