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Home » 10 Steps for Executive Buying Committees to Evaluate Innovative Technology
CXO Minute

10 Steps for Executive Buying Committees to Evaluate Innovative Technology

Tony UphoffBy Tony UphoffDecember 22, 2023Updated:December 22, 20231 Min Read
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AE Leadership

In this episode of the Leadership Minute, practitioner analyst and CEO Tony Uphoff discusses a framework for evaluating new and innovative technologies.

This episode is sponsored by “Selling to the New Executive Buying Committee,” an Acceleration Economy Course designed to help vendors, partners, and buyers understand the shifting sands of how mid-market and enterprise CXOs are making purchase decisions to modernize technology.

Highlights

00:16 — Tony recaps Apple’s Vision Pro product launch and the device’s positioning as a platform the company calls spatial computing. That launch sparked spirited discussion among the Acceleration Economy practitioner analyst team. This mirrors the modern technology buying committee; members debated and evaluated the new technology.

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Guidebook: The Why and How of Data and Business Modernization

00:42 — Based on those discussions, Tony considered frameworks to help business technology buying teams discuss, debate, and evaluate new or emerging technologies such as ChatGPT or Apple’s Vision Pro. Tony offers his 10-point framework for this process:

03:20 — Final point to keep in mind: the importance of aligning the technology with the business strategy to drive growth and build competitive advantage.

This minute has been updated since it was originally published on June 16, 2023.


For more insights from the c-suite, visit the Leadership channel

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Tony Uphoff

CEO
Pipeline360

Areas of Expertise
  • AI
  • Board Strategy
  • Cloud
  • LinkedIn

Bringing his experiences as a 5x CEO, Tony provides a leadership analyst perspective to Cloud Wars. He’s an award-winning technology, data, digital media and marketing services executive specializing in transformative leadership of companies, cultures, people, and organizational performance. As an industry thought leader and an expert on the digital industrial economy, Tony is regularly quoted in The Wall Street Journal, Forbes, Business Insider, and other top media brands. He advises senior management and boards of media, marketing, and technology companies as the CEO and founder of Uphoff Management Advisory, LLC. He serves as a Trustee of Linfield University and a mentor at MuckerLabs accelerator. Additionally, Tony has been a Senior Advisor to the CEO and executive team at Xometry, a publicly traded, on-demand manufacturing marketplace. In December 2021, he led the turnaround, growth, and successful sale of Thomasnet.com to Xometry for $300 million.

  Contact Tony Uphoff ...

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