You’re watching a top moment from the Industry Cloud Battleground Week highlighting the retail industry. This five-day digital event, which premiered in November 2021, delivered insights to inspire, educate and engage business and technology leaders who are actively defining their industry-specific cloud strategy.
Highlights
00:09 – Coming out of Salesforce’s presentation on retail, it was commented that there are 44 disparate systems in Retail. Wayne Sadin reflects from the analyst roundtable on Day 1 with hard-hitting discussions about numerous systems needed to hook together and the growing norm of direct to consumer. Wayne also shares a point he found fascinating: “Any store is an everywhere store.”
00:32 – John Foley leans into the “44 different systems” statistic, pointing out that there are, on average, 9 touchpoints across the shopping journey. This creates an underlying complexity with customer relationships and the retail experience.
01:09 – John sees the retail experience becoming a blended experience of digital shopping, online shopping, and in person. He calls on retailers to respond to these customer demands.
