As the Cloud Database Battleground approaches on January 27, Acceleration Economy analyst Wayne Sadin shares a message to the incumbent database vendors.
00:30 — Today’s new, modern databases are based on open source and other tools and technologies. For instance, they have introduced NoSQL databases and lake houses.
01:04 — Large amounts of venture capital are being poured into these new companies and new approaches. However, Wayne has a message for the incumbent database vendors that have been in the industry for 20, 30, or more years: Where are you in this game?
01:49 — The long-time vendors—with customers, technology, and experience—have the upper hand.
02:00 — Wayne challenges the incumbent database vendors to tell their story. It’s their fight to lose, more than it’s the emerging vendors’ fight to win.
02:42 — Now more than ever, it’s critical to continue investing in your technology—and your messaging—to show how, with decades of experience, you’re still driving ahead.
03:07 — Although new cloud technologies are on the rise, experienced database vendors shouldn’t ease up. The must play to their strengths and partner with their customers.
