The pandemic forced us to rethink what “safe” means. Virtual events and meetings became the norm and we quickly realized that we took in-person events for granted.
Now, people are craving the person-to-person interactions, but a safe return is needed are we will be back at square one. So, what’s the best approach to meet this demand and re-energize events safely?
Salesforce’s answer to this is the release of its Safety Cloud. The impetus behind this is the “imperative to building and maintaining culture, employee retention and satisfaction, and business growth.”
In this Acceleration Economy “Lightning Strike”, John Siefert, Bob Evans, and Aaron Back provided analysis on:
- Is this the next iteration of the Salesforce Work.com experience?
- How does this embody the core Salesforce CRM foundation?
- Will this spur innovation for the Safety Cloud to expand beyond a healthcare focus?
- How will the Safety Cloud reduce the already complex nature of in-person events?
Highlights
01:13: The release of the Safety Cloud is the next evolution of what Salesforce announced during Dreamforce in December 2021. Salesforce referred to this as the “New Health and Safety Innovations to Navigate In-Person Events”.
02:23: What does this have to do with CRM? The customer is at the core of every business. The reimagination of the “relationship management” part is where companies have to move with the market and adapt to new realities.
03:02: Could this mean that the Safety Cloud could grow beyond the initial healthcare focus? Additionally, the Safety Cloud comes at the right time as 81% of meeting and event professionals want an in-person element this year.
04:50: The complexities of today are different than the complexities pre-pandemic. For example, the Cloud Wars Expo in June 2022 will embody the new realities and complexities of in-person events, but in a safe manner.
07:03: For Marc Benioff, CRM is still at the root, but allows Salesforce to branch off into new areas with the redefined customer still at the foundation. However, the success of Salesforce is from using its solutions internally and, at the same time, exceed customer expectations.
The cloud is powering the current business and future innovation with no stopping in sight. Moreover, the cloud is creating personalized experiences and opportunities across businesses, consumers, investors, and communities.
You can immerse yourself in the cloud and define your future by attending the Cloud Wars Expo.
