“If you build it, they will come.” It’s the most famous quote from Kevin Costner’s 80s classic, Field of Dreams. Unfortunately, simply providing an opportunity doesn’t always equate to uptake in the real world. Yet, one of the defining messages at this year’s Celosphere conference was that process mining drives massive value, and the more people that adopt it, the greater this value becomes.
And this value realization is fast. So, what are the stumbling blocks to success? As with any new technology, you can only start to see the benefits when it becomes integrated into the company culture, and when it comes to process mining, the higher the adoption rate, the better the results.
Process Mining Excellence
One of the speakers I was most looking forward to connecting with at this year’s event was Timo Peters, head of process insights and value at Bayer. Last year, my colleague Tom Smith interviewed him just a few months into his role at Bayer, and I was keen to learn how process mining was being incorporated at the company as he rolled out his strategy at the pharmaceutical and biotechnology company.
On day one of Celosphere, Bayer picked up the Excellence award in Celonis’ inaugural Game Changer Awards ceremony. On day two, Peters held a session on adoption and driving change, which we discussed in an interview, which will be published in full soon.
However, here are the key takeaways from Peters’ session. The results at Bayer have been jaw-dropping. Over the past 12 months, Peters and his team have achieved the following:
- Usership has increased by 840%
- Login growth has increased by 1250%
- The average engagement time has increased by 300%
- Daily active users are up 935%
- There has been a 610% increase in completed training
Peters pointed out during his presentation that the positive outcomes of these results are threefold. Ultimately, when process mining is made available to a large group of participants, cultural changes are accelerated, which leads to economic growth:
- The more users that participate, the more insights are derived.
- As people become experts, deeper, more profitable insights are unearthed.
- Implementing a diverse portfolio of channels discovered through process mining leads to greater value.
“Adoption is helping us to generate more value,” Peters told Acceleration Economy. “It is very important that you make this information available to people, not only visibility. You need to train everyone to be able to find it”.
“Last year, we were executing 550 trainings. Now we have completed more than 3,900 trainings,” explains Peters. “It shows the education, bringing the visibility, helping the growth rate, and it’s a lot of work for the team.
“So my team and our team stakeholders and champions did a great job communicating and being behind those teams.”
Wrap Up
Because process mining uncovers insights from existing processes, the time to value is rapid. While, in many cases, executive buy-in can be a hurdle for adopting new technologies, the results from companies like Bayer speak for themselves.
Not only does Bayer’s story represent the pace at which organizations can integrate process mining into an organization, but the emphasis at Celonis on measuring success by the value created for their customers and the ongoing investment by major organizations like Bayer demonstrates the benefits of aggressive adoption. Ultimately, process mining is an attractive platform for organizations because it answers two simple questions, “Where are you wasting resources?” and “How can you stop it?”
