Welcome to the Cloud Wars Minute — your daily cloud news and commentary show. Each episode provides insights and perspectives around the “reimagination machine” that is the cloud.
In today’s Cloud Wars Minute, co-host Kieron Allen discusses Salesforce’s acquisition of Zoomin.
Highlights
00:03 — Salesforce agreed to acquire Zoomin, a data management provider for unstructured data.
The acquisition will enhance Salesforce’s Data Cloud and enable a more personalized and context-aware AI interaction through Agentforce, Salesforce said.
00:19 — The deal builds on an existing relationship between the two companies; since 2018, Zoomin has been a Salesforce App Exchange partner and part of the Salesforce Ventures portfolio since 2019.
00:47 — A Salesforce executive said unstructured data is “powerful fuel” that customers can use for AI agents and customer experience, and that Zoomin’s experience and technology will accelerate Data Cloud innovation and enable customers to get more value from Agentforce.
01:14 — With Agentforce, Salesforce must enable agents to be as flexible and responsive as possible. The Zoomin deal supports its bold vision for AI.
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