Consumers are more informed than ever before. This puts tremendous pressure on organizations to ensure they have the right content in the right places and at the right times. This truly impacts the purchasing decisions no matter where they are in that purchasing cycle.
With the global e-commerce market set to hit about $24 trillion by 2025, the purchasing power of the consumer is enormous.
In this episode, I explore the concept of the informed consumer and leave you with a few areas to consider in your content strategies.
______________________________________________________________________________________
Looking to connect with your peers in person? Then join us for the Summit North America conference on Oct 12, 13, and 14, 2021. Check here for details: https://summitna.com
Looking for more interviews, podcasts, and insightful blogs? Check out our DAC Editorial section: https://mydacfeed.com/partner/dac-editorial
Want more “Back @ IT” podcasts wherever you go? Then subscribe here: https://back-at-it.transistor.fm/
______________________________________________________________________________________
Sources:
- https://www.accenture.com/_acnmedia/PDF-130/Accenture-Retail-Research-POV-Wave-Seven.pdf
- https://blog.hubspot.com/blog/tabid/6307/bid/30239/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx
- https://blacksmithapplications.com/blog/5-cpg-marketing-challenges-in-2021/
- https://www.nerdwallet.com/article/finance/best-budget-apps
