Presented by: Geoff Ables Learn how to build customer and user personas, chart journey maps, and improve experiences. In this session, we will help you to define customer (and CRM user) personas, develop journey maps, identify opportunities to improve the experience, and innovative thinking for tying together your sales, marketing and customer care processes. You’ll take away a practical approach for developing your own personas and journey maps.
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Geoff Ables
Geoff Ables is a thought leader on customer experience and employee engagement, inspirational international speaker, entrepreneur and an author who helps businesses create contagiously engaged employees that transform the customer experience.
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