The modern retail customer expects a flawless e-commerce experience – across locations, devices, and operating systems. However, as competition increases and market dynamics change with a blink of the eye, retailers must drive all their efforts in creating immersive shopping experiences. Dynamics 365 or D365 Commerce delivers a seamless omnichannel experience to customers across different sectors. Read on to learn how to create an immersive shopping experience with D365 Commerce.
Dynamics 365 Commerce
In today’s digital world, organizations need to build and run digital commerce – irrespective of what industry or vertical they belong to. With the global e-commerce market set to cross the $2 trillion mark in 2020, it is extremely important for organizations to deliver personalized, seamless shopping experiences across physical and digital channels. D365 Commerce offers capabilities that enable businesses to build and sustain immersive shopping experiences. Leveraging the features of Dynamics 365 Retail, it unifies back-office, in-store, call center, and digital experiences, enabling enterprises to:
- Streamline the e-commerce business and scale based on needs across traditional and emerging channels
- Unify physical and digital channels to provide unmatched experiences across discovery, reviews, wish lists, and gift cards
- Personalize customer engagements, build loyalty, and meet (or exceed) customer expectations
- Enhance supply chain efficiencies, optimize operations, and deliver better business outcomes
Immersive Shopping Experiences
Offering unmatched shopping experiences to customers can bring about several major benefits: strong customer retention and loyalty and higher customer lifetime value, so they can become advocates for your brand. Building immersive shopping experiences for today’s tech-savvy customer requires organizations to focus on several different aspects:
- An easy-to-use yet attractive user interface that allows shoppers to easily find what they are want
- A mobile-centric user experience that offers a consistent user experience – irrespective of the device, operating system, or form factor
- A high-performing, always-available website that loads quickly, is easy to navigate, and responds to customer needs at every level of engagement
- A personalized experience considering individual shopper needs to deliver products and offers that best match those needs
- A simplified checkout process that offers a variety of payment and shipping options
Leveraging Microsoft D365 Commerce
One of the best ways in which organizations can build and maintain innovative e-commerce websites is by leveraging D365 Commerce and making the most of all the features it offers. Here is a list of D365 Commerce features that can empower organizations to create immersive shopping experiences:
Unified Platform
As the retail journey gets increasingly complex, with various channels to support, various devices to cater to, and varying customer needs, being able to unify operations to offer consistent user experiences has become the need of the hour. D365 Commerce, a unified, omnichannel platform, allows organizations to offer a seamless, unified shopping experience to customers. By integrating several digital, in-store, and back-office operations, it allows them to offer consistent and frictionless engagement across online and offline channels – irrespective of when, how, or where customers want to make the purchase.
Personalization Through Insights
For organizations looking to deliver extremely personalized experiences to customers, D365 Commerce opens doors to several modern capabilities that enable high levels of customizations. Using D365 Commerce, organizations can connect data across customer profiles, purchasing history, and preferences to get a 360-degree view of customers and better understand their behaviors. It allows them to tailor product selection and offer several billings and shopping options, helping exceed customer expectations.
Analytics-Driven Shopping Experience
Designing appealing shopping experiences requires organizations to set the foundation of content-driven e-commerce strategies. D365 Commerce’s AI-driven recommendations and context-aware product search make it easy for customers to find what they are looking for. In addition, AI-moderated ratings and reviews help improve product selection while allowing customers to make the right purchasing decisions and organizations to maximize profitability.
Final Thoughts
As organizations continue their efforts in enabling and sustaining digital transformation, a modern e-commerce experience is one that allows them to create intelligent digital storefronts, an experience that is fulfilling, seamless, and gratifying. D365 Commerce, with its array of capabilities across inventory management, pricing, customer insights, and more, makes it easy for organizations to achieve a comprehensive view of customers and respond to their needs at every level of engagement.
Adopt Dynamics 365 Commerce to drive omnichannel commerce experiences, foster lasting relationships with customers, and elevate brand appeal. Contact an expert at Synoptek today.
