From longtime marketing guru in the B2B Technology market, Scott Vaughan, this piece outlines the move from marketing automation to marketing orchestration. How far down this path are we in the Channel Marketing Alliance? Stay tuned for a an invite to get to know Scott in a roundtable CMA session coming soon!
Analyst
John Siefert
CEO
Cloud Wars, Dynamics Communities
Areas of Expertise
- AI
- Cloud
John Siefert is the CEO of Dynamics Communities and Cloud Wars, where he leads the strategic direction, business, and community-based focus of the organization by collaborating with colleagues, customers, partners, and friends. Prior to DCI, Siefert has worked in multiple leadership positions, including President roles at Questex and Informa, SVP at UBM, CMO at STYR Labs, and CEO at Virgo, LLC. Siefert’s passion for creating unique content, community, and event-based programming has helped to build some of the largest media brands in the B2B market, serving the business technology and health/nutrition categories. In his personal life, Siefert is a father of two, married to the love of his life, and digs beaches, barbecues, boats, astrophysics, and road-tripping.
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