In this Acceleration Case Study, learn how a global manufacturing company in the electric utility industry improved customer collaboration using 3D visualization. During the design phase of each project, it’s essential that the company has an efficient way to communicate with customers. They needed to find a software solution that made it easier to gain customer feedback while also sharing ideas for improving the entire process. Read how Terex Utilities accomplished this by implementing Vertex Software to better communicate with customers.
Business Challenge – Improving the Design Review Process for Customers
Terex Utilities is a top global manufacturer of auger drills, aerial devices, and digger derricks in the electric utility industry. However, the company had to rely on 2D drawings and PDFs for obtaining design feedback on projects. Because they worked with more than a dozen brands, the company encountered challenges in collaborating with customers while using this technology.
One of the main goals at Terex Utilities was to improve the design review and purchasing process for customers. Using outdated technology was often challenging. Oftentimes, it led to many missed opportunities for making improvements. Sometimes it even resulted in extensive revisions, which cost everyone time and money. The company needed to implement an interactive software solution. By using interactive technology, customers could view a project before finalization for manufacturing.
Terex Utilities spent a lot of time traveling to job sites. Waiting for an email with feedback on a 2D PDF was time-consuming. Furthermore, this made it difficult to keep projects on schedule. Ultimately, the company needed to find a better solution for simplifying the entire customer experience while inspecting product designs. The solution would have to streamline workflow, enhance collaboration, and reduce the number of revisions with customers.
Software Solution – Vertex Software & 3D Visualization
The staff at Terex began working on their vision to increase collaboration with each customer. Eventually, Terex decided to partner with Vertex Software to implement a 3D visualization solution. One of the primary goals was to communicate the design. By implementing interactive 3D models, customers would be able to visualize the details of each design without relying on a 2D drawing.
Using Vertex software also offered additional benefits. For example, they provided a centralized communication platform. With this platform, it was easy for customers to view product design, helping to minimize any revisions and accelerate timelines. Because they can share 3D models, it’s easier for customers to look at different components of projects. They don’t have to rely on a 2D PDF.
Final Results
Vertex made a positive impact on both Terex and its customers. Using this software dramatically reduced the time for preparing designs for each customer while leveraging visualization. Now, customers can easily view an interactive 3D version of the product that’s much easier to understand. It also gives customers the chance to offer valuable feedback faster.
Terex can consolidate the feedback in one location and in real-time for accelerating timelines while keeping costs to a minimum. These 3D models enable clients to view and interact with designs before they are finalized. Access to all of this detailed information helps to decrease confusion and limit the number of revisions. Overall, choosing to partner with Vertex significantly improved the customer experience while accelerating the cycles for manufacturing products.
