SAP CEO Christian Klein believes that customers are willing to pay up to a 30% premium for new GenAI capabilities, while Oracle’s top product executives argue against increasing prices for AI services, setting the stage for a pricing debate in the GenAI Revolution.
Kieron Allen explores why augmented reality (AR) is on the rise, with specific examples, and what this means for the Metaverse and consumers.
In Growth Swarm, Ep. 12, the panel builds on last week’s B2B branding discussion by examining the importance of brand in the B2C category.
Learn how an equestrian and leather product company overcame eCommerce challenges by optimizing its online sales platform for B2B customers.
