In this episode of the Office of the CFO podcast, John Siefert chats with Olof Hedin, Group CEO, SignUp Software, about expanding its product suite to reach the office of the COO, acquisitions, supporting its customers through innovative offerings, and more.
Highlights
Expansions Through Acquisitions (01:32)
SignUp Software has been expanding its product portfolio, moving from a focus on the office of the CFO more broadly into the operations world. Through acquisitions, its product suite has evolved. In December 2023, SignUp Software acquired Axtension, a Netherlands-based company. It has been working with Axtension on emphasizing the “I” in ISV (independent software vendor).
One of the six products involved an overlap with ExFlow AP. This led the team to taking the best of IP (invoice processing) and moving it into ExFlow to build out an offering for AP automation. The other five products are targeted toward manufacturing and project-based businesses. “They fill great gaps with the Microsoft platform toward other ERP systems as well, so we’re really thrilled to present this,” Hedin says.
Easy Integration for Microsoft Users (06:20)
With these offerings, it becomes easier for customers to manage this integration within their ERP environments, especially for Microsoft users. Bigger, more complex Microsoft users often use three to five different ISVs, Hedin notes. Now, the company’s offering enables customers to use one solution to integrate Axtension and SignUp Software.
Autonomous Finance (10:05)
SignUp has been working on low-touch, autonomous finance for a while. It’s been set up with strict parameters. The system helps automate financial processes, such as processing invoices from suppliers. Gradually, the level of automation will increase as the system is used, reducing the need for hands-on processing.
Community Summit North America (13:13)
SignUp Software will be at Community Summit North America, which takes place on October 13-17 in San Antonio, Texas. “I think it’s the greatest event when we get the combination of Microsoft and customers, partners and product suppliers,” Hedin says. He encourages attendees to “mix and mingle across those borders…and have fun.”
Attendees can find Hedin and the SignUp Software team at Booth #1133. They are looking forward to chatting about the latest innovations from SignUp Software — including AI, e-invoicing, and more — and getting input from the customers.
Community Summit North America is the largest independent innovation, education, and training event for Microsoft business applications delivered by Expert Users, Microsoft Leaders, MVPs, and Partners. Register now to attend Community Summit in San Antonio, TX from October 13-17.
