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Home » Why Category Leadership Matters More Than Ever in Medtech
Digital Business

Why Category Leadership Matters More Than Ever in Medtech

Bridget CourneyaBy Bridget CourneyaFebruary 8, 20211 Min Read
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According to this Bain research, some MedTech companies are more likely to outperform their peers during and after the crisis. The difference between these winning firms? They’re category leaders. Learn how, with a focus on category leadership rather than scale, MedTech companies can build market-leading positions and see attractive returns, accelerating ahead of the competition and out of the downturn.

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Bridget Courneya
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Bridget is the Founding Editor of Acceleration Economy and drives a multi-faceted editorial strategy towards the organizational mission - to empower businesses to compete in the Acceleration Economy through application of tech + human ingenuity. With a heart for the tech community and a mind for agile organizational change, her Analyst POV covers Business Psychology and IT Strategy. Bridget embraces her passions of social impact, diversity and inclusion by leading the Analyst Network and Women in Tech initiatives.

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