Brand recognition, informative content, and creating unique consumer experiences are just a few challenges that companies face when trying to stay competitive. And, as the pace of our accelerated economy continues to increase, getting your company noticed in a crowded market is a daily struggle.
In order to have that edge, companies pour huge investments into marketing and search engine optimization (SEO) to ensure their message is heard. However, with the constant change of search engine algorithms, greater concerns around privacy and data tracking, and the soon demise of third-party cookies, staying ahead is a headache for many marketers.
In this “Back @ IT” episode, I chat with Steve Wiideman, President and SEO expert of Wiideman Consulting Group, and SEO instructor for “Academy of Search“. We’ll delve into the murky world of SEO, surface practical insights, and provide ways for you to get more educated on this topic.
Highlights:
01:08: Steve highlights his experience from the 90s with gaudy, goofy-looking websites with scrolling marquees to his current focus on digital marketing around paid and natural search.
02:16: Waxing nostalgic about the days of “Ask Jeeves” and AOL disks in the mail.
04:06: The evolution of search engine optimization and how it impacts digital marketing across many different aspects.
The mindset of the modern marketer should be focused on how do I create the most helpful page for the ways that people are searching
06:41: SEO is more than just surfacing your company’s message, but creating authenticity around the company’s brand.
08:21: Steve shares insights into keywords, page performance, page signals, and qualified content.
10:38: Creating an amazing experience for consumers across devices is can be more important than money spent on paid advertising.
The principles are still there: Make sure from a technology standpoint that users can find and interact with the content they need and help solve their problem
14:15: Solidifying the content and message across your websites cements your brand and expertise versus trying to have content about anything and everything.
16:49: Recent security updates from many companies have shifted the way marketers think about targeting audiences.
19:07: As third-party cookies start to crumble, Steve is excited about the prospect of more privacy and fewer concerns over data being compromised.
21:02: SEO diversification is critical for digital marketing success or risk being non-competitive.
22:38: Get educated on the right SEO principles. Don’t fall for the promises of making you number one in Google search.
If you would like to learn more about SEO and key marketing strategies, be sure to check out Steve’s courses on the “Academy of Search” site.
Be sure to use this exclusive promo code for discounted or free future courses: SEOSTEVE
