With attention spans shorter than ever before, it can be tough trying to get someone’s attention. Content is flying at us from every direction, but it’s important that the content is engaging and available at the right times.
In the “Back @ IT” episode, I look at the distracted consumer and the paradox that exists with the informed consumer. Additionally, I’ll highlight areas to focus on and the impact on the decision journey.
00:52: Looking back at ways companies tried to get our attention.
01:57: Studies show our attention spans have gotten shorter over time.
02:45: Forrester Research found marketers are wasting billions on digital ads.
04:30: Make sure information is available wherever the consumer is.
05:29: Coupling engaging content with easy-to-use tools and sites.
06:46: Engaging consumers during their decision journey is critical.
07:47: Quote: “companies seeking to stay engaged with their customers will be defined now”.
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Sources:
- https://www.cusolutionsgroup.com/trends/just-how-distracted-are-consumers
- http://marktruelson.com/the-paradox-of-informed-vs-distracted/
- https://www.forbes.com/sites/forbesagencycouncil/2018/02/08/four-ways-for-marketers-to-combat-customer-distractions-in-2018/?sh=1e6076ba2a0f
