Determining when to take on a new line of business or expand into a new service offering is a difficult and risky decision for any business. The ever changing world of Microsoft partnerships offer exponential growth potential to any solution provider, but it can also introduce new potential risks for you and your loyal clients. In this session, we will provide tools and practical advice to help you to navigate the pitfalls of a new practice, determine the right partner model, staff great resources, educate your sales and marketing team, win your first deal, and build a long-term sustainable business model.
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