Highlights
00:12 — This episode is brought to you by the Cloud Wars Expo. This in-person event will be held June 28th to 30th at the Moscone Center in San Francisco, California.
00:53 — AI has been defined as a foundational tool and crucial asset within many business and personal applications. As companies look to further the digital optimization of their future, Adobe has been at the forefront of the effort to reimagine through creative media.
01:42 — Recently, Adobe introduced four new capabilities in the artificial intelligence space. These capabilities contribute to the sales opportunity predictions with the Adobe real-time customer data platform.
02:01 — Adobe has cross-channel budget optimization with its customer journey analytics, AI-driven product recommendations, and live search results with Adobe commerce. Additionally, Adobe has intelligent budget forecasting and allocation with its attribution AI.
02:18 — This is all built on Adobe’s AI engine, Adobe Sensei. This strategic move exemplifies how Adobe provides end-to-end capabilities to enhance experiences for performance marketing through sales, customer engagement, and retention.
02:49 — While many have creative tools in place, many have also had to rely on other cloud services that curate a personalized customer journey. So, Adobe is bringing Marketo into the Adobe Experience Cloud, extending the capabilities to use Adobe throughout the entire marketing cycle.
03:22 — AI has become a crucial element to enable personalized experiences.
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