2020 was a very disruptive year without a doubt. Industries, companies, and people were forced to reevaluate many things from different perspectives. Brick and mortar stores found themselves closing their doors, or looking for alternatives to stay in business.
Many businesses found the alternative they needed was e-commerce and marketplaces. This allowed them to keep their brand alive as well as provide services and products, and keep people employed.
While e-commerce has been around for quite a while, 2020 was a huge growth year for e-commerce. For example, according to the Q2 2020 report from the U.S. Census Bureau, U.S. retail e-commerce reached $211.5 billion, up 31.8% from the first quarter, and 44.5% year-over-year.
In this Acceleration Economy News Desk interview, Robert Verkade, Vice President of Sales Europe joins Aaron Back, Senior Analyst, to discuss how Sana Commerce has evolved to meet shifting expectations, and how they are empowering customers with their solutions.
Highlights:
02:31: Sana provides a full-stack B2B e-commerce platform that integrates natively with Microsoft and SAP ERP business applications.
06:10: Robert outlines the omnichannel capabilities through their flexible platform. This enables consumers to see products or orders across their mobile device, email, or chat.
08:56: Customers expect a personalized experience across their purchasing journey. And, they expect this experience to understand their preferences and be available on their schedule.
Make sure to have your strategy on ecommerce. If you’re not…you’re going to be too late.
10:08: The direct-to-consumer market exploded over the last 18 months. This growth was emphasized by a recent research report that Sana did in collaboration with the Research Institute. The report found:
- 46% of manufacturers feel their e-commerce challenges actively deter customers from returning and reordering.
- 72% of manufacturers embracing digital improved business agility and speed-to-market as a result.
- 42% of manufacturers recognized improved customer relationships as a result of investing in e-commerce and digital.
15:31: Additionally, 98% of companies in the manufacturing industry “have, are implementing, or are planning to implement an online sales channel as part of their digital transformation strategy”
18:36: It’s imperative that companies can build upon long-lasting customer relationships and not disruption when implementing new solutions.
Sana Commerce is an e-commerce platform designed to help manufacturers, distributors and wholesalers succeed by fostering lasting relationships with customers who depend on them. How? By making your SAP or Microsoft Dynamics ERP and e-commerce work as one.
Book a demo or request a discovery call to learn more about Sana Commerce solutions.
